Westerly, RI
Custom websites for Westerly businesses that actually show up on Google.
Westerly runs on tourism, local services, and small businesses that have been here for decades. If your website isn't doing its job in local search — pulling in both summer visitors and year-round residents — we can fix that.
What does a bad website actually cost a small business?
Westerly businesses compete on two fronts: the summer economy driven by Watch Hill and the beaches, and the year-round local market. Both sets of customers search on Google before they call or walk in. When someone searches for your service, the site that loads fastest and ranks highest wins the business. A slow or poorly built site doesn't just underperform — it actively costs you customers.
A slow, poorly structured website has two costs: it ranks lower in search results because Google uses page speed as a ranking factor, and it loses visitors who land on it and leave before reading a word. Both of those cost real revenue.
We fix both problems — not with templates or plugins, but with a custom build from the ground up using a stack designed specifically for performance.
What we build
Every site we build runs on Astro, Tailwind CSS, and Cloudflare's edge network — a stack designed from the start for speed. The result is consistently 90+ PageSpeed scores on both mobile and desktop, which is where Google's Core Web Vitals start working in your favor.
Visibility for both seasons
Westerly's economy has two modes: packed summers and quieter off-seasons. We build sites that rank for summer visitors searching Watch Hill restaurants and shops, and year-round residents searching for local contractors, professionals, and services — with local schema structured around how each group actually searches.
Speed where it counts — mobile
Someone on the beach in Watch Hill or walking down High Street searching for a shop, a restaurant, or a service is on their phone. If your site takes four seconds to load, they've already moved on to the next result. Our sites load in under two seconds on mobile, consistently.
A site that closes the deal
Most Westerly service businesses run on referrals and reputation. A well-built website bridges the gap between someone finding you on Google and actually picking up the phone — clear contact options, fast load times, and copy that answers the questions people actually have before they call.
Real results from real clients
These aren't projections. These are PageSpeed scores from Google's own tool, before and after a Shoreline Web Solutions rebuild.
KBDB Dog Training — Mystic, CT
Desktop Performance
73 → 99
Mobile Performance
73 → 87
LCP
5.3s → 1.0s
Total Blocking Time
130ms → 20ms
Legacy Electrical CT — Berlin, CT
Mobile Performance
100
Desktop Performance
99
Mobile FCP
0.9s
Mobile LCP
1.4s
Frequently Asked Questions
Do you work with businesses in Westerly, RI?
Yes. We're based in Old Lyme, CT — just over the state line. We work with businesses throughout Westerly, including Watch Hill, Pawcatuck, and the downtown area. Distance has never been a barrier; most of our client work is done remotely.
My business runs mostly on word-of-mouth. Do I still need a better website?
Yes — because even referrals Google you before they call. If your site looks outdated, loads slowly, or doesn't show up in local search at all, you're losing jobs that were already halfway yours. A strong website turns a warm referral into a confirmed call.
What kinds of Westerly businesses do you typically work with?
Service businesses, contractors, hospitality, shops, and local professionals — anyone who needs to show up when someone nearby searches for what they offer. Westerly's mix of year-round locals and summer visitors makes strong local SEO especially valuable.
What does a website project typically cost for a service business in Westerly?
Most service business projects start around $2,000. More complex builds with booking integrations, larger service pages, or custom features run $3,500 and up. We start every engagement with a free audit so you know exactly what's needed before committing.
Do you handle ongoing maintenance and updates after the site launches?
Yes. We offer ongoing maintenance and support for clients who want it — content updates, performance monitoring, and technical upkeep so your site stays fast and current. It's not required, but most clients find it useful to have someone on call who built the thing.
Ready to talk?
We serve Westerly and the surrounding area. If your current website isn't performing the way your business deserves, start with a free audit. We'll tell you honestly what we find.