Old Lyme, CT — Our Home Base
Custom websites and SEO for Old Lyme businesses that want to get found.
We're based right here in Old Lyme. We build hand-coded, fast-loading websites for local small businesses — and we make sure they actually show up when someone nearby searches for what you offer.
What does a weak website actually cost a small business?
Old Lyme is a small town, but competition for local search is real — especially for service businesses competing against operators throughout the shoreline and up into the river towns. When someone searches for a contractor, a shop, or a local professional on Google, the result that loads fastest and ranks highest gets the call.
A slow or poorly structured website costs you twice: Google ranks it lower because page speed is a direct ranking factor, and visitors who do land on it leave before reading a word. Both of those translate to real revenue walking out the door.
We fix both problems with a custom build — not a template, not a drag-and-drop page builder. A hand-coded site on a stack designed specifically for speed and search.
What we build
Every site runs on Astro, Tailwind CSS, and Cloudflare's edge network — a stack built from the start for performance. The result is consistently 90+ PageSpeed scores on both mobile and desktop, which is where Google's ranking algorithm starts working in your favor.
Local SEO built in from day one
Every page we build includes structured data (schema markup), a semantic HTML structure, and content written around how people in Old Lyme and the surrounding area actually search. We don't bolt SEO on after the fact — it's part of the architecture.
Fast on mobile, where it counts
Most local searches happen on a phone. Someone pulling over on Route 156 to look up a plumber, a restaurant, or a contractor is on mobile. If your site takes more than two seconds to load, they're already looking at the next result. Our sites load fast — consistently.
A site that converts, not just ranks
Ranking on Google is only half the job. Once someone lands on your site, it needs to answer their questions and make it easy to contact you. We build with clear calls to action, honest copy, and a structure that moves visitors toward picking up the phone.
Real results from real Connecticut clients
These are PageSpeed scores from Google's own tool — before and after a Shoreline Web Solutions rebuild.
KBDB Dog Training — Mystic, CT
Desktop Performance
73 → 99
Mobile Performance
73 → 87
LCP
5.3s → 1.0s
Total Blocking Time
130ms → 20ms
Legacy Electrical CT — Berlin, CT
Mobile Performance
100
Desktop Performance
99
Mobile FCP
0.9s
Mobile LCP
1.4s
Frequently Asked Questions
Are you actually based in Old Lyme?
Yes. Shoreline Web Solutions is based in Old Lyme, CT. When you work with us, you're working with someone who lives here — not a remote agency that added your town to a list.
What kinds of Old Lyme businesses do you work with?
Service businesses, contractors, tradespeople, shops, galleries, and local professionals. If your customers are searching Google before they call or walk in, we can help you show up and convert that traffic into actual business.
My business runs mostly on word-of-mouth. Do I still need a better website?
Yes — because even referrals Google you before they call. If your site looks outdated, loads slowly, or doesn't show up in local search, you're losing jobs that were already halfway yours. A strong website turns a warm referral into a confirmed call.
Do you handle SEO as well as web design?
Yes. Every site we build is optimized for local search from the start — structured data, fast load times, semantic HTML, and content written around how your customers actually search. We also offer standalone SEO and performance work for existing sites that don't need a full rebuild.
What does a website project typically cost?
Most projects for local service businesses start around $2,000. More complex builds with booking integrations, larger service pages, or custom features run $3,500 and up. We start every engagement with a free audit so you know exactly what's needed before committing to anything.
Do you handle ongoing maintenance after the site launches?
Yes. We offer ongoing maintenance and support for clients who want it — content updates, performance monitoring, and technical upkeep so your site stays fast and current. Most clients find it useful to have someone on call who built the thing.
Ready to talk?
We're local. We build sites that actually perform. Start with a free audit — we'll tell you exactly what we find, no obligation.